Brand and judgement come from the team
A marketing AI employee can organise ideas, prepare drafts and adapt materials to different formats. Provide the audience, message, brand references and facts it may claim. The responsible person decides which proposal best represents the business.
Skills can add writing, design or video procedures. Review requirements and available tools. Audiovisual skills supply instructions; accounts, assets and software must still be prepared.
Responsibilities for a first pilot
- Prepare an editorial calendar from supplied topics and goals.
- Turn an approved document into drafts for several channels.
- Propose a script and scenes for a product video.
- Check consistency of names, tone and calls to action across a series.
A content brief
‘Using this document and these screenshots, prepare three proposals explaining the new feature. Follow our brand guide's tone. Deliver the copy, required assets and claims I should verify before approval.’
Review accuracy, visual identity, asset rights and audience suitability. Check the final file at its target size and publish through the authorised workflow. Automatic publication depends on the channel and integration; a prepared piece has not necessarily been published.